DATARI TURNER & THE BLACKHOUSE FOUNDATION PARTNER WITH FACEBOOK TO LAUNCH ‘SEEN’ PROGRAM FOR DIVERSE FILMMAKERS
Variety announced yesterday that film and television producer Datari Turner and the Blackhouse Foundation have partnered with Facebook’s Creative Shop to launch “SEEN,” a program that provides underrepresented filmmakers with the tools they need to build digital marketing campaigns using Facebook products and services.
A Boy. A Girl. A Dream, fresh off its Sundance premiere last month, was selected as SEEN’s flagship film. The campaign for the film increased its Facebook following from 100 to over 50,000 and generated nearly 38,000 shares. Additionally, the ads reached nearly 17M people and earned almost 16M unique video views.
A Boy producer Turner calls the campaign “groundbreaking” and adds that it helps reduce the cost of marketing a film. Read more here.
